Having always dreamt about owning a shop in her local village and with her love for children’s clothing, Kim snapped up the opportunity to open Once Upon a Time. In a small village, Kim’s biggest challenge is getting people through the door and as a result, much of her time is spent coming up with promotional ideas.
Kim has been running her shop since the day after the Royal Wedding so it is still very much in its early days. While Kim has always been able to accept card payments, the cost of processing transactions was high. When she was introduced to the idea of WorldPay Zinc, Kim knew she had to implement the new technology.
“There is so much flexibility and it’s cheaper for my business”
With Kim often attending numerous fairs to help raise awareness of Once Upon a Time, flexibility is key – being able to accept payments via card regardless of location is crucial. Relying on customers having cash is no longer good enough and can mean missing out on sales.
“My original payment system is really outdated. The terminal is bulky and the monthly costs and lengthy contracts aren’t ideal for a small business like mine. With WorldPay Zinc, it’s great for me to be able to put the keypad in my pocket and attend local fairs and events with my products. It’s really helped my business,” explained Kim.
“As I look to grow my business, taking card payments is imperative”
Kim is delighted with the WorldPay Zinc service and as she looks to grow Once Upon a Time, there will be continued importance on having a flexible card payment solution.
“In the future I’m keen to grow my business and, aware of the challenges faced, will be planning to attend an increased number of fairs and be out and about more to raise awareness of my boutique. I also have an online presence and the keypad has helped me so much.” Kim continued, “It was a great surprise to be able to accept payments via the telephone. When I initially introduced the technology to my business, I recognised the benefit it would bring to my shop and the fairs I attend, but I hadn’t thought about it helping my online business.”